Bringing the Flavor to the Streets: KFC & Simba Chips’ Multi-Provincial Campaign

PepsiCo is one of the world’s leading food and beverage companies, with a diverse portfolio that includes iconic brands such as Pepsi, Mountain Dew, Lays, and Simba Chips. Known for its innovation and creativity, PepsiCo continues to push the boundaries of taste and consumer experiences.

PepsiCo sought to introduce a bold new flavour to the Simba Chips line, but they needed to ensure that their target audience would take notice in a saturated market. The challenge was to create an eye-catching and fun campaign that would draw attention to the product while reinforcing the connection between the familiar taste of KFC’s Original Recipe and Simba Chips.

MotionAds worked closely with PepsiCo to bring this vibrant campaign to life across Johannesburg, Cape Town, and Durban. The campaign featured top-boxes wrapped in the iconic KFC red, with three distinct creative messages that playfully referenced KFC’s secret recipe while subtly nodding to the campaign’s Uber Eats delivery bikes. The activation leveraged these branded Uber Eats bikes to deliver the message directly to the streets of these major cities, creating an engaging and interactive experience for consumers. The multi-provincial, multi-layered approach ensured the campaign was widely seen and felt, driving home the message of “Something Delicious hit the Streets of SA. This collaboration marked the fifth partnership between PepsiCo and MotionAds, further solidifying a strong relationship while delivering a fun and impactful campaign.

The campaign successfully captured attention across the three major cities, driving awareness for the new KFC-flavoured Simba Chips. The playful use of KFC’s branding and the integration of Uber Eats bikes helped amplify the reach and create a fun, interactive atmosphere. The campaign’s multi-layered approach was well-received, ensuring a memorable product launch and positioning Simba Chips as a must-try snack for KFC lovers