Case Studies
Discover how our innovative campaigns deliver measurable impact and transform brands into market leaders.
Awareness
Pain points:
- Low Brand Recognition: Clients may struggle to make their brand stand out in a crowded market, leading to poor recall among their target audience.
- Ineffective Advertising Channels: Traditional methods might not reach the intended demographic effectively, resulting in missed opportunities to connect with potential customers.
- Inability to Measure Awareness: Without tools to track impressions or audience engagement, clients may find it challenging to gauge the success of their awareness campaigns.
Perception
Pain points:
- Difficulty Establishing Brand Authority: Clients may struggle to create the impression of dominance in their market, leaving their brand overshadowed by competitors.
- Inconsistent Audience Reach: Without widespread or saturated visibility, brands risk failing to stay top-of-mind for their target audience.
- Limited Impact of Traditional Advertising: Static or digital ads often lack the dynamic and immersive quality needed to convey a sense of ubiquity and market presence effectively.
Acquisition
Pain points:
- Difficulty Reaching New Audiences: Clients may find it challenging to connect with untapped customer bases, limiting their growth potential.
- Low Conversion Rates: Despite existing marketing efforts, clients may struggle to convert brand awareness into tangible actions, like purchases or sign-ups.
- High Costs of Acquisition: Traditional customer acquisition strategies can be expensive, often failing to deliver a strong return on investment.
Engagement
Pain points:
- Low Audience Interaction: Clients may struggle with passive impressions that fail to convert into meaningful engagement, such as website visits, social media activity, or sales.
- Difficulty Standing Out: In crowded advertising spaces, brand messages may be getting lost, making it hard to captivate audiences and encourage active participation.
- Limited Measurable Results: Without interactive features like QR codes or gamified experiences, clients may find it challenging to track engagement and assess the ROI of their campaigns.
Heineken
Heineken partnered with Honest Marketing and MotionAds for a creative campaign featuring boldly wrapped Heineken Silver bikes with dynamic QR codes, directing consumers to their competition page. The bikes, deployed in Sandton City, were complemented by radio station spot-the-bike competitions, creating excitement and engagement. This campaign seamlessly integrated digital elements like QR codes with traditional outdoor advertising for an interactive consumer journey. As the first campaign for an alcoholic beverage, it adhered to ARA compliance, making a high-impact presence in Johannesburg.
- 454,621 branded km covered
- 88,017 deliveries made
- Campaign extended for 11 months
Naked Insurance
MotionAds teamed up with Naked Insurance for a brand awareness campaign featuring Naked-branded Uber Eats bikes across the Western Cape. The bikes, in bold green, displayed one of four creative lines emphasizing the simplicity, speed, and accessibility of their insurance. Using Uber Eats drivers added convenience, delivering the message directly to consumers in their daily routines.
- 2 681 501 branded km covered
- 542 549 flyers hand-delivered
- Campaign extended for 8 months
Pepsico
Pepsico partnered with MotionAds to elevate their marketing strategy by using custom-moulded booster fins and dynamic bike wraps to promote new product flavors. This innovative approach ensured high visibility and consumer engagement across key areas, helping Pepsico maintain excitement around their brand and effectively target their audience with fresh, impactful advertisements.
- 454 621 branded km covered
- 88 017 deliveries made
- Campaign extended for 11 months
Lay's
Lay’s, a globally recognized chip brand, successfully amplified its presence during the UEFA Champions League with a dynamic, multi-channel campaign designed to engage football fans. Partnering with MotionAds, Lay’s executed the "No Lays, No Game" campaign, utilizing vibrant promotional materials on delivery bikes, in-home flyers with Uber Eats orders, and in-app promotions. This innovative approach not only captured attention but also offered fans the chance to win a trip to the UEFA Champions League final, significantly enhancing brand visibility and consumer engagement.
- 190 584 branded km covered
- 35 075 flyers hand-delivered
- Campaign ran for a total of 3 months
Freedom Stationary
Freedom Pens, in partnership with MotionAds, launched a highly effective campaign using Uber Eats delivery bikes to distribute samples of their Blue Marlin pen directly to consumers. By combining visually striking branded bikes and in-home flyer handouts, the campaign successfully boosted brand visibility and consumer engagement, driving potential customers to experience the product first hand and enhancing the likelihood of conversions.
- 202 335 branded km covered
- 38 240 products hand-delivered
- Campaign ran for a total of 4 months
GoSolr
GoSolr's partnership with MotionAds has amplified their marketing reach, seamlessly connecting their brand with the right audience and driving impactful engagement that fuels their mission for a sustainable future.
- 1 009 928 branded km covered
- 160 920 flyers hand-delivered
- Campaign extended for 9 months
Supabets
Supabets' collaboration with MotionAds has turbocharged their advertising impact, delivering dynamic, high-engagement campaigns that captivate audiences and drive unmatched brand visibility.
- 446 247branded km covered
- 87 794 flyers hand-delivered
- Campaign extended for 12 months
Openserve
Openserve turned heads while making a real-time impact on their consumers through visually stunning creatives and in-home flyers to take their brand directly into the homes of their consumers
- 2 681 501 branded km covered
- 542 549 flyers hand-delivered
- Campaign extended for 8 months
Burger King
Burger King's 24/7 Campaign Achieves Unprecedented Visibility with MotionAds
- 322 455 branded km covered
- 60 263 flyers hand-delivered
- Campaign extended for 14 months
Ready to take your outdoor advertising to the next level?
Contact Motion Ads today to discuss how we can help make your brand stand out in the urban jungle.
