Case Studies

Discover how our innovative campaigns deliver measurable impact and transform brands into market leaders.

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Awareness

Pain points:

  • Low Brand Recognition: Clients may struggle to make their brand stand out in a crowded market, leading to poor recall among their target audience.
  • Ineffective Advertising Channels: Traditional methods might not reach the intended demographic effectively, resulting in missed opportunities to connect with potential customers.
  • Inability to Measure Awareness: Without tools to track impressions or audience engagement, clients may find it challenging to gauge the success of their awareness campaigns.
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Perception

Pain points:

  • Difficulty Establishing Brand Authority: Clients may struggle to create the impression of dominance in their market, leaving their brand overshadowed by competitors.
  • Inconsistent Audience Reach: Without widespread or saturated visibility, brands risk failing to stay top-of-mind for their target audience.
  • Limited Impact of Traditional Advertising: Static or digital ads often lack the dynamic and immersive quality needed to convey a sense of ubiquity and market presence effectively.
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Acquisition

Pain points:

  • Difficulty Reaching New Audiences: Clients may find it challenging to connect with untapped customer bases, limiting their growth potential.
  • Low Conversion Rates: Despite existing marketing efforts, clients may struggle to convert brand awareness into tangible actions, like purchases or sign-ups.
  • High Costs of Acquisition: Traditional customer acquisition strategies can be expensive, often failing to deliver a strong return on investment.
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Engagement

Pain points:

  • Low Audience Interaction: Clients may struggle with passive impressions that fail to convert into meaningful engagement, such as website visits, social media activity, or sales.
  • Difficulty Standing Out: In crowded advertising spaces, brand messages may be getting lost, making it hard to captivate audiences and encourage active participation.
  • Limited Measurable Results: Without interactive features like QR codes or gamified experiences, clients may find it challenging to track engagement and assess the ROI of their campaigns.
Sprint to Success: How MotionAds Drove Foot Traffic for Decathlon’s Store Launch
Sprint to Success: How MotionAds Drove Foot Traffic for Decathlon’s Store Launch

Decathlon

The combination of the interactive flyer campaign and eye-catching bike wraps created a cohesive marketing strategy that amplified excitement around the store launch and the Black Friday deals on offer. The activation also highlighted the effectiveness of using Uber Eats drivers to deliver promotions directly to consumers, showcasing a modern approach to flyer campaigns.

  • X branded km covered
  • 40 600 flyers hand-delivered
  • Additional Stat
How Uber Eats Created an Unmissable Brand Presence with MotionAds
How Uber Eats Created an Unmissable Brand Presence with MotionAds

Uber Eats

By leveraging MotionAds' advanced granular tracking and targeting technology, Uber Eats was able to reach their ideal audience with precision, making every impression count. The combination of eye-catching bike wraps and strategic placement created a perception of ubiquity, reinforcing the brand's dominance in the food delivery space.

  • 1 217 349 branded km covered
  • 288 725 flyers hand-delivered
  • Campaign extended for 4 months
Fast Relief, Fast Delivery: How Calpol Drove Awareness for Their New Paracetamol Tablets
Fast Relief, Fast Delivery: How Calpol Drove Awareness for Their New Paracetamol Tablets

Calpol

Calpol is a trusted healthcare brand known for its effective pain relief and fever management solutions. Traditionally associated with children's medicine, Calpol has expanded its product range to include fast-acting Paracetamol tablets for adults, reinforcing its commitment to providing high-quality healthcare solutions for all ages.‍

  • 1 440 211 branded km covered
  • 290 386 flyers hand-delivered
  • Campaign extended for 6 months

How Stage Zero Shined a Light on Sustainable Energy with MotionAds
How Stage Zero Shined a Light on Sustainable Energy with MotionAds

Stage Zero

Stage Zero is an innovative solar power company committed to providing sustainable and reliable energy solutions. By offering cutting-edge solar technology, they aim to empower households and businesses with efficient, renewable energy, reducing reliance on traditional power sources.

  • 202 335 branded km covered
  • 38 240 products hand-delivered
  • Campaign ran for a total of 4 months
Heineken Sparks Engagement with QR-Powered Street Campaign
Heineken Sparks Engagement with QR-Powered Street Campaign

Heineken

Heineken partnered with Honest Marketing and MotionAds for a creative campaign featuring boldly wrapped Heineken Silver bikes with dynamic QR codes, directing consumers to their competition page. The bikes, deployed in Sandton City, were complemented by radio station spot-the-bike competitions, creating excitement and engagement. This campaign seamlessly integrated digital elements like QR codes with traditional outdoor advertising for an interactive consumer journey. As the first campaign for an alcoholic beverage, it adhered to ARA compliance, making a high-impact presence in Johannesburg.

  • 454,621 branded km covered
  • 88,017 deliveries made
  • Campaign extended for 11 months

Naked Insurance Takes Over the Western Cape with Unmatched Street-Level Visibility
Naked Insurance Takes Over the Western Cape with Unmatched Street-Level Visibility

Naked Insurance

MotionAds teamed up with Naked Insurance for a brand awareness campaign featuring Naked-branded Uber Eats bikes across the Western Cape. The bikes, in bold green, displayed one of four creative lines emphasizing the simplicity, speed, and accessibility of their insurance. Using Uber Eats drivers added convenience, delivering the message directly to consumers in their daily routines.

  • 2 681 501 branded km covered
  • 542 549 flyers hand-delivered
  • Campaign extended for 8 months

Bringing the Flavor to the Streets: KFC & Simba Chips’ Multi-Provincial Campaign
Bringing the Flavor to the Streets: KFC & Simba Chips’ Multi-Provincial Campaign

Pepsico

MotionAds collaborated with PepsiCo on a vibrant campaign across Johannesburg, Cape Town, and Durban, featuring KFC-branded Uber Eats bikes with creative messages referencing KFC’s secret recipe. The activation brought the campaign directly to the streets, creating an interactive experience for consumers and reinforcing the message “Something Delicious hit the Streets of SA.” This marked the fifth partnership between PepsiCo and MotionAds, strengthening their relationship while delivering a fun, impactful campaign.

  • 150 076 branded km covered
  • 27 125 deliveries made
  • Campaign ran for a total of 2 months

PepsiCo Dominates the Streets with a Nationwide, Multi-Product Campaign
PepsiCo Dominates the Streets with a Nationwide, Multi-Product Campaign

Pepsico

Pepsico partnered with MotionAds to elevate their marketing strategy by using custom-moulded booster fins and dynamic bike wraps to promote new product flavors. This innovative approach ensured high visibility and consumer engagement across key areas, helping Pepsico maintain excitement around their brand and effectively target their audience with fresh, impactful advertisements.

  • 454 621 branded km covered
  • 88 017 deliveries made
  • Campaign extended for 11 months

Lay’s Scores Big with This Nationwide Campaign
Lay’s Scores Big with This Nationwide Campaign

Lay's

Lay’s, a globally recognized chip brand, successfully amplified its presence during the UEFA Champions League with a dynamic, multi-channel campaign designed to engage football fans. Partnering with MotionAds, Lay’s executed the "No Lays, No Game" campaign, utilizing vibrant promotional materials on delivery bikes, in-home flyers with Uber Eats orders, and in-app promotions. This innovative approach not only captured attention but also offered fans the chance to win a trip to the UEFA Champions League final, significantly enhancing brand visibility and consumer engagement.

  • 190 584 branded km covered
  • 35 075 flyers hand-delivered
  • Campaign ran for a total of 3 months
Freedom Pens Delivering Education for the Nation with their In-Home Sampling Campaign
Freedom Pens Delivering Education for the Nation with their In-Home Sampling Campaign

Freedom Stationary

Freedom Pens, in partnership with MotionAds, launched a highly effective campaign using Uber Eats delivery bikes to distribute samples of their Blue Marlin pen directly to consumers. By combining visually striking branded bikes and in-home flyer handouts, the campaign successfully boosted brand visibility and consumer engagement, driving potential customers to experience the product first hand and enhancing the likelihood of conversions.

  • 202 335 branded km covered
  • 38 240 products hand-delivered
  • Campaign ran for a total of 4 months

Lighting Up the Busy Streets of South Africa with GoSolr’s Beaming Campaign
Lighting Up the Busy Streets of South Africa with GoSolr’s Beaming Campaign

GoSolr

GoSolr's partnership with MotionAds has amplified their marketing reach, seamlessly connecting their brand with the right audience and driving impactful engagement that fuels their mission for a sustainable future.

  • 1 009 928 branded km covered
  • 160 920 flyers hand-delivered
  • Campaign extended for 9 months
Supabets Making Every Delivery Count with their Winning Customer-Driving Focused Campaign
Supabets Making Every Delivery Count with their Winning Customer-Driving Focused Campaign

Supabets

Supabets' collaboration with MotionAds has turbocharged their advertising impact, delivering dynamic, high-engagement campaigns that captivate audiences and drive unmatched brand visibility.

  • 446 247branded km covered
  • 87 794 flyers hand-delivered
  • Campaign extended for 12 months

Openserve Serving the Nation with the Fastest Connection and an Eye Catching Campaign
Openserve Serving the Nation with the  Fastest Connection and an Eye Catching Campaign

Openserve

Openserve turned heads while making a real-time impact on their consumers through visually stunning creatives and in-home flyers to take their brand directly into the homes of their consumers

  • 2 681 501 branded km covered
  • 542 549 flyers hand-delivered
  • Campaign extended for 8 months
Burger King's 24/7 Campaign Achieves Unprecedented Visibility with MotionAds
Burger King's 24/7 Campaign Achieves Unprecedented Visibility with MotionAds

Burger King

Burger King's 24/7 Campaign Achieves Unprecedented Visibility with MotionAds

  • 322 455 branded km covered
  • 60 263 flyers hand-delivered
  • Campaign extended for 14 months

Ready to take your outdoor advertising to the next level?

Contact Motion Ads today to discuss how we can help make your brand stand out in the urban jungle.