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About Burger King
Burger King, a leading global fast-food chain, had recently their new 24-hour branches in the vibrant city centers of Cape Town and Pretoria. They wanted to ensure their new locations garnered maximum exposure and stood out amid stiff competition.
What Burger King chose:
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Objective
Create a perception of high volume of Burger King Orders & boost local awareness about the new 24-hour Burger King branch and increase foot traffic, particularly during late-night hours.
Problem-Solution Fit
While Burger King is an internationally known brand, breaking into the 24-hour market and launching a new app in Cape Town and Pretoria required local, targeted advertising.
They needed an innovative solution that would make an impact around the clock. MotionAds' outdoor advertising on the back of delivery bikes was the perfect solution - highly visible, mobile, and continuously on the move.
Solution
MotionAds leveraged their unique outdoor advertising model, placing Burger King’s branding and the 24-hour service message on the back of their delivery bikes and onto branded flyers that made it into the homes of hundreds of customers per day.
These mobile billboards traversed the cities day and night, reaching a wide array of customers in different locations and at different times. Creating the perception of high amounts of BK orders.
Results
The advertising campaign resulted in significant exposure for the new Burger King branch.
The restaurant has since renewed their campaign and collaboration with MotionAds multiple times since.
84 848
flyers hand-delivered
17 month
extension of initial campaign
482 309
branded km covered
125
Bikes for 3 months
Working with Uber Eats in South Africa
Perception Creator: Dominate the Streets with the Swarm Effect
The Challenge
In a crowded advertising market, consumers are bombarded with countless messages daily, making it increasingly difficult for brands to break through and stay top-of-mind. Standing out requires more than just visibility—it requires ubiquity. Brands need a strategy that creates the perception of dominance, leaving a lasting impression on their audience.
The Solution
MotionAds' Swarm Effect Campaigns
Our Perception Creator campaigns turn the streets into your brand’s stage. By branding a large fleet of delivery bikes, we create the illusion of your brand being everywhere, fostering the perception of dominance and ubiquity.
- Swarm Visibility: Our campaigns are designed to overwhelm the senses with continuous, high-frequency brand exposure, making your message impossible to ignore.
- Strategic Saturation: Bikes are deployed across high-density urban areas, ensuring your brand is seen by thousands throughout the day.
- Dynamic Movement: Unlike static billboards, our branded bikes move through neighborhoods, events, and popular hubs, creating a pervasive and engaging brand presence.
Key Benefits
- Create Brand Authority
The swarm effect builds the perception that your brand is an industry leader with significant market presence, instilling trust and recognition. - Amplify Impressions
The sheer volume of branded bikes ensures multiple touchpoints with your audience, driving familiarity and recall. - Maximize ROI with High Impact
By concentrating exposure in target areas, Perception Creator campaigns deliver a higher return on investment compared to traditional advertising methods. - Tailored to Your Brand’s Needs
Choose fleet sizes, designs, and deployment strategies to align perfectly with your campaign goals.
Why MotionAds?
- Collaborative Campaign Management: From campaign setup to deployment, we work closely with you to ensure a smooth and hassle-free process.
- Expert Design Support: While you provide the creative assets, our team offers valuable insights and guidance to help optimise your designs for maximum impact.
- Real-Time Analytics: Monitor the success of your campaign through our comprehensive analytics dashboard, providing clear insights into reach and performance.
You have the potential to be the biggest brand in town. Swarm the streets and be the only name on people's lips. Go with MotionAds and overtake your competition.
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Get Started Today
With MotionAds' Perception Creator campaigns, your brand doesn’t just get seen—it takes over. Build awareness, authority, and trust by creating an omnipresent brand experience.
