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Fast Relief, Fast Delivery: How Calpol Drove Awareness for Their New Paracetamol Tablets
About Calpol
Calpol is a trusted healthcare brand known for its effective pain relief and fever management solutions. Traditionally associated with children's medicine, Calpol has expanded its product range to include fast-acting Paracetamol tablets for adults, reinforcing its commitment to providing high-quality healthcare solutions for all ages.
What Calpol chose:
Objective
The primary objective of this campaign was to create widespread awareness around Calpol’s latest product—its fast-acting Paracetamol tablets. The campaign aimed to highlight the synergy between quick pain relief and the speed of urban delivery services, positioning Calpol as the go-to solution for effective and immediate pain management.
Problem-Solution Fit
Calpol faced the challenge of distinguishing its new Paracetamol tablets in a competitive market where consumers have multiple pain relief options. The goal was to establish a strong brand presence by tying the product’s fast-acting benefits to a relatable, high-visibility marketing strategy that reinforced its effectiveness.
Solution
MotionAds launched a large-scale brand awareness campaign by deploying Calpol-branded delivery bikes.The campaign ensured that Calpol’s messaging was visible in high-traffic areas, increasing engagement and reinforcing the product’s benefits. By leveraging the fast-paced nature of delivery services, Calpol effectively communicated its brand promise in a dynamic and impactful way.
Results
The campaign successfully elevated awareness of Calpol’s Paracetamol tablets, ensuring that the product became synonymous with fast, effective pain relief. The strategic use of MotionAd's delivery bikes increased visibility in key urban areas, directly reaching target consumers in a memorable and engaging manner. This activation reinforced Calpol’s reputation for quality healthcare while driving consumer interest in their latest product.
290 386
flyers hand-delivered
6 month
extension of initial campaign
1 440 211
branded km covered
+100
Bikes for 3 months
Working with Uber Eats in South Africa
Awareness: Captivate Audiences with Mobile Advertising
The Challenge
In an oversaturated market, capturing attention and building brand or product awareness is a constant challenge. Traditional advertising mediums struggle to cut through the noise, leaving brands searching for innovative, high-impact solutions to reach their audience.
The Solution
MotionAds Mobile Campaigns
Leverage the power of dynamic, mobile advertising to elevate your brand or product. MotionAds transforms delivery vehicles into moving billboards that carry your message directly to consumers in the spaces where they live, work, and shop.
- On-the-Go Exposure: Engage audiences in high-traffic areas with eye-catching advertisements on delivery bikes.
- Hyper-Localized Reach: Target specific neighborhoods or regions, ensuring your message reaches the right audience.
- Unforgettable Designs: Bold, professional visuals ensure your brand stands out from the crowd.
Key Benefits
- Maximize Visibility
Ensure your brand or product is seen by thousands daily as your ad moves through busy streets and urban hubs. - Cost-Effective Reach
Outperform static billboards and digital campaigns by connecting with consumers in an authentic, impactful way. - Boost Recall and Recognition
Repeated exposure in real-world settings solidifies your brand in the minds of potential customers. - Measurable Impact
Monitor the success of your campaign with data-driven insights to track reach and performance.
Why MotionAds?
- Mobile Expertise: Our team specializes in creating campaigns that harness the unique power of delivery bike advertising.
- Custom Creative Solutions: Work with us to design high-impact, visually stunning ads tailored to your goals.
- Turnkey Management: We handle deployment, tracking, and reporting for a seamless experience.
Go with the innovative medium that can't be missed. Go with MotionAds to drive greater brand awareness.
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Amplify Your Brand Today
With MotionAds, brand and product awareness campaigns become immersive, memorable, and effective. Partner with us to make your message impossible to miss.
