About Heineken
Heineken Silver is a premium beer brand under the Heineken family, known for its smooth taste and refreshing qualities. As part of one of the world's most recognised beer companies, Heineken Silver continually seeks innovative ways to engage consumers and solidify its brand presence in competitive markets.
What Heineken chose:
Objective
The primary objective of the Heineken Silver campaign was to maximise consumer engagement by creating a highly interactive brand experience in high-traffic areas. The goal was to captivate audiences, encourage participation, and drive traffic to Heineken’s competition page while ensuring a lasting brand impression.
Problem-Solution Fit
Heineken Silver aimed to dominate high-traffic areas with an engaging and immersive campaign that would not only attract attention but also encourage meaningful consumer interactions. The challenge was to create a campaign that seamlessly integrated physical and digital engagement, making the brand experience both dynamic and memorable.
Solution
To bring this vision to life, Heineken partnered with Honest Marketing and MotionAds to launch a high-energy, engagement-driven campaign. MotionAds deployed a fleet of eye-catching Heineken Silver-branded bikes through Sandton City, featuring vibrant creative designs and interactive QR codes. These QR codes provided consumers with instant access to Heineken’s competition page, encouraging immediate participation.
To further amplify engagement, the campaign incorporated a multi-channel approach, leveraging top radio stations to run spot-the-bike competitions. This interactive element encouraged consumers to actively seek out the branded bikes, fostering excitement and deepening their connection with the brand. The integration of on-the-ground activations with digital touchpoints ensured a seamless consumer journey, from street-level engagement to online interaction.
As this was our first campaign for an alcoholic beverage, we ensured that all artwork adhered to ARA compliance regulations while maintaining a high-impact, engaging brand presence throughout Joburg.
Results
The campaign successfully drove consumer engagement, with QR codes generating 1862 unique scans throughout its duration.
By combining visually striking bike wraps with interactive digital elements and radio-driven activations, the campaign significantly boosted Heineken Silver’s brand visibility and audience participation. The synergy between street-level engagement and media amplification heightened brand excitement, positioning Heineken Silver as a highly engaging and standout brand in the market.
38 880
deliveries made
1 862
unique QR code scans
222 955
branded km covered
+50
Bikes for 4 months
Further amplifying the campaign’s impact, the bold presence of Heineken-branded bikes in motion created a seamless blend of outdoor and digital engagement.
The dynamic movement through Sandton City ensured maximum visibility, with the striking creative and QR codes standing out against the urban backdrop. The synergy between the on-the-ground activation and the excitement generated by radio hosts kept the momentum high, reinforcing Heineken Silver’s innovative approach to consumer interaction and brand engagement.
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Working with Uber Eats in South Africa
Engagement: Interactive Campaigns That Inspire Action
The Challenge
Capturing attention is just the first step—true success comes when audiences actively engage with your brand. However, fostering meaningful interactions in today’s cluttered advertising landscape is a challenge. Brands need innovative and memorable ways to connect with their audiences beyond passive exposure.
The Solution
MotionAds' Engagement Driven Campaigns
Our Engagement Driven category goes beyond visibility, transforming everyday interactions into brand-building moments. With features like scannable QR codes, gamified activations, and real-world challenges, we create opportunities for your target audience to connect with your brand in exciting, measurable ways.
- Scannable QR Codes: Drive traffic to your website, social media, or promotions with easily accessible codes displayed on branded delivery bikes.
- Spot-the-Bike Campaigns: Engage your audience with gamified challenges, like spotting specific bikes for a chance to win exclusive prizes.
- Custom Activations: Tailor activations to your brand’s goals, from live event integrations to digital tie-ins that amplify your reach.
Key Benefits
- Drive Direct Interactions
Transform passive observers into active participants with interactive features designed to captivate and involve your audience. - Boost Conversion Rates
Engagement-focused campaigns are proven to increase conversions by fostering deeper brand connections. - Build a Memorable Experience
Leave a lasting impression with creative activations that audiences associate with fun, value, and your brand. - Actionable Insights
Track engagement in real time through QR code scans, campaign participation rates, and other measurable metrics.
Why MotionAds?
- Creative Expertise: We collaborate to craft campaigns that align with your brand’s personality and goals.
- Integrated Technology: Our QR and activation tools seamlessly bridge the gap between physical and digital worlds.
- Complete Campaign Management: From ideation to execution, we deliver a hassle-free experience.
You have the potential to be the biggest brand in town. Swarm the streets and be the only name on people's lips. Go with MotionAds and overtake your competition.
Engage Your Audience Today
With MotionAds' Engagement Driven campaigns, every impression becomes an opportunity to interact. Build meaningful connections, inspire action, and achieve measurable results with campaigns designed to move your audience from interest to involvement.
