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About Uber Eats
Uber Eats is a leading global food delivery service that connects customers with their favourite restaurants through a seamless digital platform. Known for convenience and efficiency, Uber Eats continually invests in innovative marketing strategies to expand its reach and engage new users.
What Uber Eats chose:
Objective
The primary objective of this campaign was to drive the "New Eater" messaging by swarming key cities with Uber Eats-branded delivery bikes. The goal was to enhance brand awareness and ensure that Uber Eats effectively reached their target audience through precise tracking and targeting technology.
Problem-Solution Fit
Uber Eats sought to build strong brand awareness and establish itself as the go-to choice for food delivery among new users. The challenge was to create an impactful street-level presence that would effectively capture attention while leveraging data-driven targeting to maximise reach and engagement.
Solution
MotionAds deployed a fleet of branded Uber Eats bikes across high-traffic areas, ensuring maximum visibility for the "New Eater" campaign. By leveraging MotionAds' advanced granular tracking and targeting technology, Uber Eats was able to reach their ideal audience with precision, making every impression count. The combination of eye-catching bike wraps and strategic placement created a perception of ubiquity, reinforcing the brand's dominance in the food delivery space.
Results
The campaign successfully heightened Uber Eats' brand presence, ensuring that their message reached the right audience in the right locations. The large-scale city swarming strategy, backed by MotionAds' granular tracking capabilities, maximised engagement and reinforced Uber Eats as the top-of-mind food delivery service for new users. This perception creator campaign set a strong foundation for continued brand loyalty and growth.
288 725
branded deliveries
4 month
extension of initial campaign
1 217 349
branded km covered
+100 bikes
Bikes for 6 months
Working with Uber Eats in South Africa
Perception: Dominate the Streets with the Swarm Effect
The Challenge
In a crowded advertising market, consumers are bombarded with countless messages daily, making it increasingly difficult for brands to break through and stay top-of-mind. Standing out requires more than just visibility—it requires ubiquity. Brands need a strategy that creates the perception of dominance, leaving a lasting impression on their audience.
The Solution
MotionAds' Swarm Effect Campaigns
Our Perception Creator campaigns turn the streets into your brand’s stage. By branding a large fleet of delivery bikes, we create the illusion of your brand being everywhere, fostering the perception of dominance and ubiquity.
- Swarm Visibility: Our campaigns are designed to overwhelm the senses with continuous, high-frequency brand exposure, making your message impossible to ignore.
- Strategic Saturation: Bikes are deployed across high-density urban areas, ensuring your brand is seen by thousands throughout the day.
- Dynamic Movement: Unlike static billboards, our branded bikes move through neighborhoods, events, and popular hubs, creating a pervasive and engaging brand presence.
Key Benefits
- Create Brand Authority
The swarm effect builds the perception that your brand is an industry leader with significant market presence, instilling trust and recognition. - Amplify Impressions
The sheer volume of branded bikes ensures multiple touchpoints with your audience, driving familiarity and recall. - Maximize ROI with High Impact
By concentrating exposure in target areas, Perception Creator campaigns deliver a higher return on investment compared to traditional advertising methods. - Tailored to Your Brand’s Needs
Choose fleet sizes, designs, and deployment strategies to align perfectly with your campaign goals.
Why MotionAds?
- Collaborative Campaign Management: From campaign setup to deployment, we work closely with you to ensure a smooth and hassle-free process.
- Expert Design Support: While you provide the creative assets, our team offers valuable insights and guidance to help optimise your designs for maximum impact.
- Real-Time Analytics: Monitor the success of your campaign through our comprehensive analytics dashboard, providing clear insights into reach and performance.
Go with the innovative medium that can't be missed. Go with MotionAds to drive greater brand awareness.
Get Started Today
With MotionAds' Perception Creator campaigns, your brand doesn’t just get seen—it takes over. Build awareness, authority, and trust by creating an omnipresent brand experience.
