About Lay's
Lay’s, a globally recognized chip brand, successfully amplified its presence during the UEFA Champions League with a dynamic, multi-channel campaign designed to engage football fans.
Partnering with MotionAds, Lay’s executed the "No Lays, No Game" campaign, utilizing vibrant promotional materials on delivery bikes, in-home flyers with Uber Eats orders, and in-app promotions. This innovative approach not only captured the attention of their audience directly in their homes, but also offered fans the chance to win a trip to the UEFA Champions League final, significantly enhancing brand visibility and consumer engagement.
What Lay's chose:
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Objective
Designed to elevate Lay’s' presence during the UEFA Champions League. The primary objective of this campaign was to engage football fans in a dynamic and compelling way. Aiming to drive customer interaction by including in-home flyers with their Uber Eats deliveries, providing them with the opportunity to win a trip to the UEFA Champions League final.
Our dedicated bikes were wrapped in vibrant promotional materials, ensuring that they capture attention and excitement. Through this campaign, we sought out to reinforce the connection between Lay’s and the passion of football fans across the region, creating an unforgettable experience that resonates with their audience.
Problem-Solution Fit
Lay’s is navigating a competitive landscape where brand visibility and consumer engagement are crucial for growth.
With the UEFA Champions League capturing the attention of football fans, the challenge lay in standing out and reinforcing the brand’s connection to the excitement of game day. By partnering with MotionAds, Lay’s dedicated their focus to building brand-awareness through this innovative & multi-channelled campaign
Solution
In a bid to amplify their presence during the UEFA Champions League, Pepsico partnered with MotionAds once again for their "No Lays, No Game" campaign.
Utilizing vibrant top boxes, eye-catching branded booster fins, and strategically placed in-home flyers, we helped effectively communicate their message nationwide and our creative approach ensured that thousands of fans engaged with the campaign, generating excitement around the brand.
To keep the momentum going, Lay’s ran in-app promotions with Uber Eats and also gave customers the chance to win a trip to the UEFA Champions League final when interacting with the QR code on our in-home flyers.
Results
Our dedicated bikes, wrapped in the latest promotional materials, ensured that Lay’s received the attention it deserved, making "No Lays, No Game" a dynamic and compelling experience for fans across the region.
35 075
flyers hand-delivered
26 735
hours of exposure
190 584
branded km covered
+50
Bikes for 2 months
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Working with Uber Eats in South Africa
Engagement: Interactive Campaigns That Inspire Action
The Challenge
Capturing attention is just the first step—true success comes when audiences actively engage with your brand. However, fostering meaningful interactions in today’s cluttered advertising landscape is a challenge. Brands need innovative and memorable ways to connect with their audiences beyond passive exposure.
The Solution
MotionAds' Engagement Driven Campaigns
Our Engagement Driven category goes beyond visibility, transforming everyday interactions into brand-building moments. With features like scannable QR codes, gamified activations, and real-world challenges, we create opportunities for your target audience to connect with your brand in exciting, measurable ways.
- Scannable QR Codes: Drive traffic to your website, social media, or promotions with easily accessible codes displayed on branded delivery bikes.
- Spot-the-Bike Campaigns: Engage your audience with gamified challenges, like spotting specific bikes for a chance to win exclusive prizes.
- Custom Activations: Tailor activations to your brand’s goals, from live event integrations to digital tie-ins that amplify your reach.
Key Benefits
- Drive Direct Interactions
Transform passive observers into active participants with interactive features designed to captivate and involve your audience. - Boost Conversion Rates
Engagement-focused campaigns are proven to increase conversions by fostering deeper brand connections. - Build a Memorable Experience
Leave a lasting impression with creative activations that audiences associate with fun, value, and your brand. - Actionable Insights
Track engagement in real time through QR code scans, campaign participation rates, and other measurable metrics.
Why MotionAds?
- Creative Expertise: We collaborate to craft campaigns that align with your brand’s personality and goals.
- Integrated Technology: Our QR and activation tools seamlessly bridge the gap between physical and digital worlds.
- Complete Campaign Management: From ideation to execution, we deliver a hassle-free experience.
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Engage Your Audience Today
With MotionAds' Engagement Driven campaigns, every impression becomes an opportunity to interact. Build meaningful connections, inspire action, and achieve measurable results with campaigns designed to move your audience from interest to involvement.
