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About Pepsico
Lay’s, a globally recognized chip brand, successfully amplified its presence during the UEFA Champions League with a dynamic, multi-channel campaign designed to engage football fans. Partnering with MotionAds, Lay’s executed the "No Lays, No Game" campaign, utilizing vibrant promotional materials on delivery bikes, in-home flyers with UberEats orders, and in-app promotions. This innovative approach not only captured attention but also offered fans the chance to win a trip to the UEFA Champions League final, significantly enhancing brand visibility and consumer engagement.
What Pepsico chose:
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Objective
Designed to elevate Lay’s' presence during the UEFA Champions League. The primary objective of this campaign was to engage football fans in a dynamic and compelling way. Aiming drive customer interaction by including in-home flyers with their UberEats deliveries, providing them with the opportunity to win a trip to the UEFA Champions League final.
Our dedicated bikes were wrapped in vibrant promotional materials, ensuring that they capture attention and excitement. Through this campaign, we sought out to reinforce the connection between Lay’s and the passion of football fans across the region, creating an unforgettable experience that resonates with their audience.
Problem-Solution Fit
Lay’s is navigating a competitive landscape where brand visibility and consumer engagement are crucial for growth.
With the UEFA Champions League capturing the attention of football fans, the challenge lay in standing out and reinforcing the brand’s connection to the excitement of game day. By partnering with MotionAds, Lay’s dedicated their focus to building brand-awareness through this innovative & multi-channelled campaign
Solution
In a bid to amplify their presence during the UEFA Champions League, Pepsico partnered with MotionAds once again for their "No Lays, No Game" campaign.
Utilizing vibrant top boxes, eye-catching branded booster fins, and strategically placed in-home flyers, we helped effectively communicate their message nationwide and our creative approach ensured that thousands of fans engaged with the campaign, generating excitement around the brand.
To keep the momentum going, Lay’s ran in-app promotions with Uber Eats and also gave customers the chance to win a trip to the UEFA Champions League final when interacting with the QR code on our in-home flyers.
Results
Our dedicated bikes, wrapped in the latest promotional materials, ensured that Lay’s received the attention it deserved, making "No Lays, No Game" a dynamic and compelling experience for fans across the region.
35 075
flyers hand-delivered
26 735
hours of exposure
190 584
branded km covered
60
Bikes for 2 months
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Working with Uber Eats in South Africa
Brand Awareness: Captivate Audiences with Mobile Advertising
The Challenge
In an oversaturated market, capturing attention and building brand or product awareness is a constant challenge. Traditional advertising mediums struggle to cut through the noise, leaving brands searching for innovative, high-impact solutions to reach their audience.
The Solution
MotionAds Mobile Campaigns
Leverage the power of dynamic, mobile advertising to elevate your brand or product. MotionAds transforms delivery vehicles into moving billboards that carry your message directly to consumers in the spaces where they live, work, and shop.
- On-the-Go Exposure: Engage audiences in high-traffic areas with eye-catching advertisements on delivery bikes.
- Hyper-Localized Reach: Target specific neighborhoods or regions, ensuring your message reaches the right audience.
- Unforgettable Designs: Bold, professional visuals ensure your brand stands out from the crowd.
Key Benefits
- Maximize Visibility
Ensure your brand or product is seen by thousands daily as your ad moves through busy streets and urban hubs. - Cost-Effective Reach
Outperform static billboards and digital campaigns by connecting with consumers in an authentic, impactful way. - Boost Recall and Recognition
Repeated exposure in real-world settings solidifies your brand in the minds of potential customers. - Measurable Impact
Monitor the success of your campaign with data-driven insights to track reach and performance.
Why MotionAds?
- Mobile Expertise: Our team specializes in creating campaigns that harness the unique power of delivery bike advertising.
- Custom Creative Solutions: Work with us to design high-impact, visually stunning ads tailored to your goals.
- Turnkey Management: We handle deployment, tracking, and reporting for a seamless experience.
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Amplify Your Brand Today
With MotionAds, brand and product awareness campaigns become immersive, memorable, and effective. Partner with us to make your message impossible to miss.
