Letting the products speak for themselves - Freedom Pens delivering Education for the Nation
About Freedom Stationary
Established in 1987, Freedom Stationery, the parent company of Freedom Pens, is one of South Africa's largest and most trusted stationery brands. They offer a comprehensive range of school, office, and household stationery items that are both durable and affordable. With fully-fledged branches in major centres like Johannesburg, Durban, Cape Town, Bloemfontein, and East London, the company ensures nationwide distribution and exports to neighbouring countries in Southern Africa. Their mission is to empower and educate youth in South Africa and neighbouring countries through their innovative and reliable products.
What Freedom Stationary chose:
Objective
The campaign successfully increased Freedom Pens' brand visibility and engagement by leveraging geo-targeting. Using Uber Eats deliveries in Johannesburg and Cape Town, we strategically reached key audiences based on location, demographics, and consumer behavior. Granular targeting ensured the Blue Marlin pens landed in the hands of high-potential customers, driving product trials and brand growth..
Problem-Solution Fit
Freedom Pens needed an innovative approach to reach a broader audience and effectively showcase the quality of their new product. By partnering with MotionAds, they leveraged the unique opportunity to use Uber Eats delivery bikes as mobile advertising platforms. This strategy enabled Freedom Pens to directly target consumers in key areas, ensuring high visibility and engagement with their brand.
Solution
The campaign involved using MotionAds' distinctive branded top boxes and custom cut-out booster fins on Uber Eats delivery bikes. Additionally, every order included a sample of the Blue Marlin pen, providing potential customers with a hands-on experience of the product. This direct sampling approach was further supported by in-home flyer handouts with product information, enhancing the overall campaign reach and educating potential customers. The inclusion of a sample allowed customers to personally experience the quality of Freedom Pens' products, which was a crucial element in building brand trust and loyalty.
Results
The campaign successfully increased Freedom Pens' brand visibility and consumer engagement. The direct distribution of the Blue Marlin pen samples through Uber Eats deliveries effectively introduced the product to thousands of potential customers in Johannesburg and Cape Town. This innovative approach not only captured attention but also fostered product trials, significantly contributing to the brand's growth and customer base expansion.
38 240
products hand-delivered
44 055
hours of exposure
202 335
branded km covered
+50
Bikes for 3 months
Working with Uber Eats in South Africa
Engagement Driven: Interactive Campaigns That Inspire Action
The Challenge
Capturing attention is just the first step—true success comes when audiences actively engage with your brand. However, fostering meaningful interactions in today’s cluttered advertising landscape is a challenge. Brands need innovative and memorable ways to connect with their audiences beyond passive exposure.
The Solution
MotionAds' Engagement Driven Campaigns
Our Engagement Driven category goes beyond visibility, transforming everyday interactions into brand-building moments. With features like scannable QR codes, gamified activations, and real-world challenges, we create opportunities for your target audience to connect with your brand in exciting, measurable ways.
- Scannable QR Codes: Drive traffic to your website, social media, or promotions with easily accessible codes displayed on branded delivery bikes.
- Spot-the-Bike Campaigns: Engage your audience with gamified challenges, like spotting specific bikes for a chance to win exclusive prizes.
- Custom Activations: Tailor activations to your brand’s goals, from live event integrations to digital tie-ins that amplify your reach.
Key Benefits
- Drive Direct Interactions
Transform passive observers into active participants with interactive features designed to captivate and involve your audience. - Boost Conversion Rates
Engagement-focused campaigns are proven to increase conversions by fostering deeper brand connections. - Build a Memorable Experience
Leave a lasting impression with creative activations that audiences associate with fun, value, and your brand. - Actionable Insights
Track engagement in real time through QR code scans, campaign participation rates, and other measurable metrics.
Why MotionAds?
- Creative Expertise: We collaborate to craft campaigns that align with your brand’s personality and goals.
- Integrated Technology: Our QR and activation tools seamlessly bridge the gap between physical and digital worlds.
- Complete Campaign Management: From ideation to execution, we deliver a hassle-free experience.
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Engage Your Audience Today
With MotionAds' Engagement Driven campaigns, every impression becomes an opportunity to interact. Build meaningful connections, inspire action, and achieve measurable results with campaigns designed to move your audience from interest to involvement.
