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About GoSolr
GoSolr is a trailblazer in the alternative energy sector, specializing in innovative and efficient solar solutions. Dedicated to empowering homes and businesses with sustainable energy, GoSolr offers expertly designed systems that harness the power of the sun to reduce dependence on traditional energy sources.
What GoSolr chose:
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Objective
With the aim of increasing brand awareness and lighting up SA through their reliable, sustainable and cost-controlled home solar installations throughout the buzzing neighbourhoods of South Africa, GoSolr teamed up with MotionAds for a high-impact campaign, utilising our visually striking delivery bikes, featuring eye-catching booster fins, and distributing in-home flyers with every delivery to maximize exposure and effectiveness.
Problem-Solution Fit
While GoSolr is South Africa’s leading home solar solution provider, acquiring new clients and building brand awareness is essential for any company’s growth trajectory, and the GoSolr team needed a cost-conscious and effective advertising solution that could delivery tangible & measurable results while reaching their desired target audience in a granular way.
Solution
To address the challenge of increasing brand visibility, GoSolr joined forces with MotionAds for a dynamic campaign. This approach features eye-catching advertisements on our delivery bikes that we placed in and amongst the busy neighbourhoods of Johannesburg and Cape Town, equipped with striking booster fins, and we then took it a step further and included the targeted distribution of our branded in-home flyers to ensure that GoSolr’s stunning creatives not only traversed the SA’s buzzing streets, but made it directly into the homes of thousands of new potential clients. This multi-faceted strategy aims to deliver maximum exposure and impact, effectively boosting brand recognition.
Results
This campaign delivered tangible results for the GoSolr team which resulted in a renewal of their campaign, allowing us at MotionAds to work through the analytics and take these results even further with every month that passes.
290 115
flyers hand-delivered
17 month
extension of initial campaign
increasing to 150 bikes
1 726 035
branded km covered
40
Bikes for 3 months
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Working with Uber Eats in South Africa
Customer Acquisition: Driving Growth through Strategic Campaigns
The Challenge
With competition on the rise, brands struggle to stand out, connect with untapped audiences, and convert attention into new customer growth. With limited advertising space and an oversaturated digital market, businesses need innovative ways to break through the noise and drive customer acquisition.
The Solution
MotionAds Campaigns
MotionAds specializes in delivering high-impact, on-the-go advertising solutions that actively generate new customers for your brand. By leveraging our extensive network of branded delivery vehicles, we create dynamic campaigns that connect you with your target audience where they live, work, and play.
- Hyper-Localized Reach: Target specific neighborhoods and communities with ads tailored to the local audience, ensuring your message hits the right customers at the right time.
- Unmatched Visibility: Increase brand exposure through eye-catching, professionally branded delivery bikes that traverse high-traffic areas.
- Engaging and Memorable: Stand out with bold and creative designs that ensure your brand stays top-of-mind for potential customers.
Key Benefits
- Acquire New Customers Faster
Our campaigns focus on delivering clear, compelling calls-to-action designed to encourage immediate engagement with your brand, whether online or in-store. - Measurable ROI
Track the effectiveness of your campaign through digital integrations and data-driven insights, ensuring every investment directly contributes to customer growth. - Cost-Effective Strategies
Outperform traditional advertising methods by connecting with audiences in an authentic and memorable way—without breaking your budget. - Exclusive Access to Untapped Audiences
Penetrate hard-to-reach areas and demographics, expanding your reach beyond conventional advertising.
Why MotionAds?
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Get Started
With MotionAds, customer acquisition campaigns are simple, scalable, and guaranteed to deliver results. Partner with us to transform visibility into loyalty.
