About Naked Insurance
Naked Insurance is a forward-thinking, fully digital insurance company based in South Africa. By leveraging advanced technology, including their AI-driven chatbot, Naked offers customers a simple, transparent, and user-friendly experience. Their AI bot streamlines the insurance process by handling quotes, policy adjustments, and claims instantly, reducing the need for human intervention and making insurance more accessible. With a strong focus on speed and convenience, Naked enables users to manage their policies seamlessly through their mobile app, reinforcing their commitment to innovation and customer empowerment.
What Naked Insurance chose:
Objective
The goal of this campaign was to increase brand awareness for Naked Insurance across the Western Cape, ensuring strong visibility in key areas during the busy summer season. With limited availability of traditional media sites like billboards and street poles in Western Cape, Naked Naked leveraged MotionAds' delivery bikes to reach high-traffic and hard-to-access locations.
By taking bikes across the entire province—from the Atlantic Seaboard and CBD to Somerset West, Stellenbosch, and beyond—Naked achieved widespread coverage that would have been challenging with other mediums. This dynamic, mobile approach not only reinforced the brand’s presence but also highlighted the ease and accessibility of purchasing insurance online.
Problem-Solution Fit
Naked Insurance sought to strengthen its presence in the competitive insurance market and drive home the message that buying insurance from them is so easy, it can be done anywhere, anytime. The challenge was to create visibility for the brand and communicate this message effectively in an engaging and memorable way.
Solution
MotionAds collaborated with Naked Insurance to launch a brand awareness campaign featuring Naked-branded Uber Eats bikes. The bikes, which were strategically placed across the Western Cape, caught the attention of the public with their bold, signature green colour. Each bike show cased one of four clever, creative lines, each reinforcing the key message that their insurance is simple, fast, and accessible anytime and anywhere. The use of Uber Eats drivers as a medium added an additional layer of convenience, bringing Naked Insurance’s message directly to consumers at home while they went about their day.
Results
The campaign successfully increased brand visibility and awareness for Naked Insurance in the Western Cape. The use of branded Uber Eats bikes with multiple witty lines amplified the core message that Naked Insurance is simple, fast, and accessible. With over 450,000 branded kilometers driven and 105,000 hours of street-level exposure, the striking green bikes became a memorable sight for those in the Western Cape over summer. This widespread visibility reinforced Naked’s reputation as a modern, innovative insurance provider that customers can trust.
99 550
deliveries made
105 625
hours of exposure
455 963
branded km covered
+100
Bikes for 3 months
.avif)
.jpeg)
Working with Uber Eats in South Africa
Brand Awareness: Captivate Audiences with Mobile Advertising
The Challenge
In an oversaturated market, capturing attention and building brand or product awareness is a constant challenge. Traditional advertising mediums struggle to cut through the noise, leaving brands searching for innovative, high-impact solutions to reach their audience.
The Solution
MotionAds Mobile Campaigns
Leverage the power of dynamic, mobile advertising to elevate your brand or product. MotionAds transforms delivery vehicles into moving billboards that carry your message directly to consumers in the spaces where they live, work, and shop.
- On-the-Go Exposure: Engage audiences in high-traffic areas with eye-catching advertisements on delivery bikes.
- Hyper-Localized Reach: Target specific neighborhoods or regions, ensuring your message reaches the right audience.
- Unforgettable Designs: Bold, professional visuals ensure your brand stands out from the crowd.
Key Benefits
- Maximize Visibility
Ensure your brand or product is seen by thousands daily as your ad moves through busy streets and urban hubs. - Cost-Effective Reach
Outperform static billboards and digital campaigns by connecting with consumers in an authentic, impactful way. - Boost Recall and Recognition
Repeated exposure in real-world settings solidifies your brand in the minds of potential customers. - Measurable Impact
Monitor the success of your campaign with data-driven insights to track reach and performance.
Why MotionAds?
- Mobile Expertise: Our team specializes in creating campaigns that harness the unique power of delivery bike advertising.
- Custom Creative Solutions: Work with us to design high-impact, visually stunning ads tailored to your goals.
- Turnkey Management: We handle deployment, tracking, and reporting for a seamless experience.
Your search for more customers is over. Go with MotionAds for an all-you-can-eat sales feast.
Amplify Your Brand Today
With MotionAds, brand and product awareness campaigns become immersive, memorable, and effective. Partner with us to make your message impossible to miss.
