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About Openserve
Openserve is one of South Africa’s top fiber providers, and while they are a household name, Openserve wanted to expand their reach and increase their brand awareness through partnering with MotionAds on an OOH brand awareness campaign, aimed at turning more clients green!
What Openserve chose:
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Objective
Openserve's new multi-provincial campaign aims to raise awareness about their high-speed fibre services, featuring a QR code for checking local coverage and special promotions for those who switch their connection services to Openserve. Initially, Openserve sought an alternative to traditional street pole adverts—something that would dominate the suburb, remain constantly visible, and engage customers directly at their homes. This is why they turned to us. Our solution provided the dynamic presence they needed, leading them to discontinue street pole ads in favour of this innovative approach. As a result, the campaign has all eyes on the green-connection-machine, effectively boosting local visibility and customer engagement.
Problem-Solution Fit
While Openserve is a leading fibre provider in South Africa, building brand awareness and expanding their customer base needed an innovative approach and pin-pointed targeting methods that MotionAds has pioneered in the OOH advertising space.
With hundreds of our delivery bikes consistently on the move in and amongst South Africa’s busiest neighbourhoods - our advertising model was the perfect fit for them
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Solution
MotionAds leveraged their unique outdoor advertising model, placing branded bikes directly in the areas where Openserve’s target audience reside.
Understanding that bikes get better exposure compared to other forms of transit media and OOH advertising units, Openserve put their full OOH budget into their campaign with MotionAds and made use of our eye-catching boxes as well as our in-home flyers to ensure their branding made it to the kitchen counters of their target market with ease.
Results
The advertising campaign resulted in significant exposure for Openserve.
The client reported that the deals advertised on the flyers were being redeemed and as a result, Openserve has extended their campaign by another year and have added more bikes to their swarm of green machines!
45 620
flyers hand-delivered
21 month
extension of initial campaign
3 118 990
branded km covered
125
Bikes for 5 months
Working with Uber Eats in South Africa
Brand/Product Awareness: Captivate Audiences with Mobile Advertising
The Challenge
In an oversaturated market, capturing attention and building brand or product awareness is a constant challenge. Traditional advertising mediums struggle to cut through the noise, leaving brands searching for innovative, high-impact solutions to reach their audience.
The Solution
MotionAds Mobile Campaigns
Leverage the power of dynamic, mobile advertising to elevate your brand or product. MotionAds transforms delivery vehicles into moving billboards that carry your message directly to consumers in the spaces where they live, work, and shop.
- On-the-Go Exposure: Engage audiences in high-traffic areas with eye-catching advertisements on delivery bikes.
- Hyper-Localized Reach: Target specific neighborhoods or regions, ensuring your message reaches the right audience.
- Unforgettable Designs: Bold, professional visuals ensure your brand stands out from the crowd.
Key Benefits
- Maximize Visibility
Ensure your brand or product is seen by thousands daily as your ad moves through busy streets and urban hubs. - Cost-Effective Reach
Outperform static billboards and digital campaigns by connecting with consumers in an authentic, impactful way. - Boost Recall and Recognition
Repeated exposure in real-world settings solidifies your brand in the minds of potential customers. - Measurable Impact
Monitor the success of your campaign with data-driven insights to track reach and performance.
Why MotionAds?
- Mobile Expertise: Our team specializes in creating campaigns that harness the unique power of delivery bike advertising.
- Custom Creative Solutions: Work with us to design high-impact, visually stunning ads tailored to your goals.
- Turnkey Management: We handle deployment, tracking, and reporting for a seamless experience.
Go with the innovative medium that can't be missed. Go with MotionAds to drive greater brand awareness.
Amplify Your Brand Today
With MotionAds, brand and product awareness campaigns become immersive, memorable, and effective. Partner with us to make your message impossible to miss.
