PepsiCo Dominates the Streets with a Nationwide, Multi-Product Campaign!

Pepsico is one of the largest global suppliers of specialized brands, continuously launching new products across various markets. Their marketing strategy revolves around maintaining customer interest through innovative campaigns.

PepsiCo faced the challenge of keeping their brand and products in front of consumers' eyes in an innovative and geographically targeted way. MotionAds addressed this issue through our innovative Driver Match System which matches top-rated Uber Eats drivers operating in specific suburbs across South Africa to precisely where PepsiCo wanted their brand to be more visible. By using UberEats delivery bikes as moving billboards, we ensured that PepsiCo's advertisements were constantly visible in their desired high-traffic areas and in the eye-sight of potential customers.

To keep campaigns fresh and aligned with PepsiCo’s latest launches, we updated their artwork every four months, ensuring new products remained top of mind. This continuous refresh kept messaging relevant and engaging, driving stronger consumer interest. Additionally, partnering with a single media owner enabled seamless nationwide coverage, ensuring consistent branding across the country. FMCG brands and on-demand delivery bikes are a natural fit, as this high-visibility, mass-awareness medium reaches vast audiences across all market segments. For PepsiCo, leveraging this dynamic and attention-grabbing platform maximized exposure and reinforced their market presence.

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PepsiCo collaborated with MotionAds to boost their market presence by utilising custom-moulded booster fins and strategically positioned advertisements on Uber Eats motorbikes. A pivotal feature of this approach was the swift and efficient updating of creatives. For each new product launch, MotionAds promptly refreshed the bike artwork, ensuring the campaign stayed dynamic and pertinent. This flexibility enabled PepsiCo to consistently engage consumers and sustain a vibrant market presence. The custom-moulded booster fins further enhanced visual appeal, rendering the mobile ads more striking and memorable.

The rollout sequence of the collaborative artworks was as follows:

• KFC Zinger X Simba
• Money Heist X Lays
• Steakhouse Beef X Simba

This strategic order, facilitated by MotionAds' adaptable and rapid nationwide implementation, ensured that as each product hit the shelves, it simultaneously gained street-level visibility, generating buzz and capturing consumer attention.

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The campaign successfully elevated PepsiCo’s brand presence across the country over an extended period, reinforcing its go-to-market strategy. The synergy between FMCG and Uber Eats motorbikes proved highly effective, as the fast-moving bikes ensured constant street visibility and a strong association between food products and delivery services.

This approach not only boosted consumer engagement but also created a memorable touchpoint for customers. Additionally, the uniquely designed creative Booster-Fin drew significant attention, further enhancing brand recognition. Most importantly, the campaign drove awareness and sales of PepsiCo’s newly launched products in key target areas across South Africa, ensuring a strong market entry and sustained visibility.