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About Pepsico
Pepsico is one of the largest global suppliers of specialized brands, continuously launching new products across various markets. Their marketing strategy revolves around maintaining customer interest through innovative campaigns.
What Pepsico chose:
Objective
The objective of this campaign was to bring awareness about Pepsico’s new flavours as they were launched, using a long-term campaign with MotionAds that involved periodic artwork updates through renewals or planned rewraps. Pepsico aimed to create a flexible and adaptive marketing strategy that could seamlessly align with their product launch schedule. This approach was intended to maintain consumer interest and excitement about their evolving product line, ensuring that each new flavour received optimal visibility and engagement in the market. The goal was also to leverage the fast-paced nature of outdoor advertising to keep their branding fresh and top-of-mind for consumers.
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Problem-Solution Fit
PepsiCo faced the challenge of keeping their brand and products in front of consumers' eyes in an innovative and geographically targeted way. MotionAds addressed this issue through our innovative Driver Match System which matches top-rated Uber Eats drivers operating in specific suburbs across South Africa to precisely where PepsiCo wanted their brand to be more visible. By using UberEats delivery bikes as moving billboards, we ensured that PepsiCo's advertisements were constantly visible in their desired high-traffic areas and in the eye-sight of potential customers.
To keep campaigns fresh and aligned with PepsiCo’s latest launches, we updated their artwork every four months, ensuring new products remained top of mind. This continuous refresh kept messaging relevant and engaging, driving stronger consumer interest. Additionally, partnering with a single media owner enabled seamless nationwide coverage, ensuring consistent branding across the country. FMCG brands and on-demand delivery bikes are a natural fit, as this high-visibility, mass-awareness medium reaches vast audiences across all market segments. For PepsiCo, leveraging this dynamic and attention-grabbing platform maximized exposure and reinforced their market presence.
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Solution
PepsiCo collaborated with MotionAds to boost their market presence by utilising custom-moulded booster fins and strategically positioned advertisements on Uber Eats motorbikes. A pivotal feature of this approach was the swift and efficient updating of creatives. For each new product launch, MotionAds promptly refreshed the bike artwork, ensuring the campaign stayed dynamic and pertinent. This flexibility enabled PepsiCo to consistently engage consumers and sustain a vibrant market presence. The custom-moulded booster fins further enhanced visual appeal, rendering the mobile ads more striking and memorable.
The rollout sequence of the collaborative artworks was as follows:
- KFC Zinger X Simba
- Money Heist X Lays
- Steakhouse Beef X Simba
This strategic order, facilitated by MotionAds' adaptable and rapid nationwide implementation, ensured that as each product hit the shelves, it simultaneously gained street-level visibility, generating buzz and capturing consumer attention.
Results
The campaign successfully elevated PepsiCo’s brand presence across the country over an extended period, reinforcing its go-to-market strategy. The synergy between FMCG and Uber Eats motorbikes proved highly effective, as the fast-moving bikes ensured constant street visibility and a strong association between food products and delivery services.
This approach not only boosted consumer engagement but also created a memorable touchpoint for customers. Additionally, the uniquely designed creative Booster-Fin drew significant attention, further enhancing brand recognition. Most importantly, the campaign drove awareness and sales of PepsiCo’s newly launched products in key target areas across South Africa, ensuring a strong market entry and sustained visibility.
88 017
deliveries made
11 month
extension of initial campaign,
increasing to +40 bikes
454 621
branded km covered
+25
Bikes for 9 months
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Working with Uber Eats in South Africa
Perception: Dominate the Streets with the Swarm Effect
The Challenge
In a crowded advertising market, consumers are bombarded with countless messages daily, making it increasingly difficult for brands to break through and stay top-of-mind. Standing out requires more than just visibility—it requires ubiquity. Brands need a strategy that creates the perception of dominance, leaving a lasting impression on their audience.
The Solution
MotionAds' Swarm Effect Campaigns
Our Perception Creator campaigns turn the streets into your brand’s stage. By branding a large fleet of delivery bikes, we create the illusion of your brand being everywhere, fostering the perception of dominance and ubiquity.
- Swarm Visibility: Our campaigns are designed to overwhelm the senses with continuous, high-frequency brand exposure, making your message impossible to ignore.
- Strategic Saturation: Bikes are deployed across high-density urban areas, ensuring your brand is seen by thousands throughout the day.
- Dynamic Movement: Unlike static billboards, our branded bikes move through neighborhoods, events, and popular hubs, creating a pervasive and engaging brand presence.
Key Benefits
- Create Brand Authority
The swarm effect builds the perception that your brand is an industry leader with significant market presence, instilling trust and recognition. - Amplify Impressions
The sheer volume of branded bikes ensures multiple touchpoints with your audience, driving familiarity and recall. - Maximize ROI with High Impact
By concentrating exposure in target areas, Perception Creator campaigns deliver a higher return on investment compared to traditional advertising methods. - Tailored to Your Brand’s Needs
Choose fleet sizes, designs, and deployment strategies to align perfectly with your campaign goals.
Why MotionAds?
- Collaborative Campaign Management: From campaign setup to deployment, we work closely with you to ensure a smooth and hassle-free process.
- Expert Design Support: While you provide the creative assets, our team offers valuable insights and guidance to help optimise your designs for maximum impact.
- Real-Time Analytics: Monitor the success of your campaign through our comprehensive analytics dashboard, providing clear insights into reach and performance.
Go with the innovative medium that can't be missed. Go with MotionAds to drive greater brand awareness.
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Get Started Today
With MotionAds' Perception Creator campaigns, your brand doesn’t just get seen—it takes over. Build awareness, authority, and trust by creating an omnipresent brand experience.
