Sprint to Success: How MotionAds Drove Foot Traffic for Decathlon’s Store Launch

Decathlon is a renowned French sports retailer, known for offering a wide range of high-quality sports gear and equipment at affordable prices. With a strong global presence, Decathlon continues to expand its footprint, bringing innovative sports solutions to various communities.

Decathlon sought to create a buzz around their new store opening while directly engaging their target audience. The challenge was to attract attention in a crowded marketplace and effectively communicate their brand message in a way that would drive customers to the store.

In the weeks leading up to the store opening, MotionAds executed a flyer-only campaign, delivering Decathlon's promotional materials directly to homes in Centurion and the NorthernSuburbs of Johannesburg. These flyers included an interactive QR code that, when scanned by customers, provided more details about the store opening and also offered them a chance to win exciting prizes. This interactive element helped boost engagement and generated anticipation for the new store.To amplify the campaign, three branded bikes were stationed outside the Mall of Africa during the Black Friday weekend. These bikes, wrapped in Decathlon's classic blue branding, created a strong visual presence that captured the attention of mall-goers.This dual approach ensured that Decathlon’s message reached their desired audience both on the streets and in their homes, maximising brand visibility and engagement.

The campaign successfully boosted brand awareness and drove significant foot traffic toDecathlon’s new store in the Mall of Africa. The combination of the interactive flyer campaign and eye-catching bike wraps created a cohesive marketing strategy that amplified excitement around the store launch and the Black Friday deals on offer. The activation also highlighted the effectiveness of using Uber Eats drivers to deliver promotions directly to consumers, showcasing a modern approach to flyer campaigns.